Biovera’s Unique Approach to Making Quality Skincare Affordable
March 22, 2023
Skincare remains at the epicenter of many people’s self-care rituals. However, finding the right products for each skin type and different needs can be difficult. Modern skin care lines often contain an extensive list of non-readable ingredients, and potentially harmful chemical agents like parabens, and drying alcohols. Considering the skin is the body’s largest organ, it’s surprisingly that most people don’t give a second thought when picking up a product from their local drug store—not knowing if it’s beneficial for their skin, or just ladened thick with heavy marketing aspects. Not only so, but modern skin care lines are also notoriously expensive, often because of branding or endorsements.
Biovera is a Canadian organic skin care line that sought to breach the skin care market with their own line of natural and beneficial products for skin, hair, and body. They are continuous innovators and heavily invest in research and great partnerships to reduce the cost for the end-user. The money they save on marketing, is used towards improving the quality of the product. Biovera shared their outlook on product formulation and aspirations for their company in 2023 and beyond.
What inspired the founding of your brand?
A desire to provide consumers with quality cosmetics free from harmful chemicals.
What are your brand’s core values?
100 % organic & vegetarian value for money.
Describe one way you try to keep innovating with your brand
Continuous efforts to reduce complexity and processing for purer, more effective product.
Talk about a roadblock or a challenge you faced as a business owner; have you overcome this? If so, please tell us how you did or how you’re working on it.
Some time ago we had to find more effective natural preservatives for some of our products, especially the ayurvedic scrub, vitamin e cream, and multi-vitamin cream. After much research we found a lab in Germany which offered a solution by using part of the orange peel molecule. This natural method of preservation proved to be very effective and allowed us to avoid use of chemical preservatives.
What inspires you to keep going every day?
The knowledge of making quality products which benefit the well-being of consumers who choose to use them.
How did you know you had a good product-market fit?
When I had a look at the type of consumer who is shopping at natural health stores and after analyzing the competitive environment.
What are your aspirations for your brand 10 years from now?
Appeal more to younger consumers, while continue to offer great organic value for money.