Ecotrend Blog



Marriage of Science and Nature: How PBG BioPharma Continues to Innovate in 2023 and Beyond

April 5, 2023

Biotechnology has helped humans combat countless adversities throughout the millennia. For most people, the reference point for biotechnology falls on recombinant DNA, which came into practice around the end of the 19th century. Biotechnology, in fact, has its roots back to the dawn of human civilization. Different civilizations, including the Egyptians, Aztecs, and Chinese, have long honed methods, such as fermentation techniques, to create viable food products and medicines. Biotechnology was used throughout the early twentieth century in industry and agriculture. However, the most significant event was the discovery of DNA by Watson and Crick in 1953. Soon, this gave rise to genetically modified plants, microbes, animals, and medicines.

Paying tribute to the classical beginnings of biotechnological innovation, the team at PBG BioPharma aims to be the leading, trusted industry leader in the field of biotechnology. Harnessing the power of modern science and nature, PBG BioPharma is led by the philosophy to improve people’s health through researched-backed medicines. The founder and CEO of PBG BioPharma is no other than Dr. Jacqueline Shan, a renowned scientist and entrepreneur who created COLD-FX, the #1 brand for cold medicine. We spoke about the rewards of continuous innovation and how PBG BioPharma aims to continue advancing medicine for people over the next decade.

What inspired the founding of your brand?

We stand by the belief that mother nature herself is the best source of medicine. To receive this healing power, we need modern medical science and innovative biotechnologies to extract and validate those unique phytochemicals from medicinal plants, such as ginseng. Our scientific team has dedicated the last three decades to doing precisely that; by marrying traditional medicine and modern biopharmaceutical science. This philosophy led to the creation of COLD-FX® and later GenBioChem® line, medicinal plant-derived products for health and wellness.

What are your brand’s core values?

We deliver safe, effective, evidence-based, naturally derived health products at PBG. Our promotion of health and wellness is led by dedicated research and innovation to the development of breakthrough biotechnologies and products for our customers.

Describe one way you try to keep innovating with your brand.

At the centre of our technology platform is our GenBioChem® Triple Fingerprinting Technology. Through three routes: chemical, biological and genomic fingerprinting, we assure 360-degree purity, potency, traceability, and consistency from batch to batch. Our pharmaceutical standards exceed the requirements of natural health products and give us a distinctive advantage in novel product discoveries and development.

Talk about a roadblock or a challenge you faced as a business owner; have you overcome this? If so, please tell us how you did or how you’re working on it.

Our biggest challenge has been the long wait times for some of our facility and product licences. We powered through the construction, expansion and installation of our brand-new laboratories and manufacturing facility during the COVID-19 pandemic. Yet, unexpected delays in the regulatory approval process held up our production and product sales. Luckily, through vigorous effort, we received all our necessary production, analytical testing and sales licenses, allowing us to accelerate our business.

What inspires you to keep going every day?

Coming to work every day, we feel incredibly grateful to be able to use the knowledge and experience gained over the last three decades. We strive to address people’s medical and health needs. Our team of dedicated scientists has a proven track record of committing to research, development, and innovation. Their research has resulted in many breakthrough technologies and innovative health products. We believe there are plenty of opportunities to improve people’s health and quality of life in the modern world by using all available resources, including experience, research, and technology.

How did you know you had a good product-market fit?

By conducting robust laboratory and clinical research and understanding consumer behaviour, we can ensure that our products cater to current markets and satisfy people’s need for naturally-derived health products.

What are your aspirations for your brand 10 years from now?

We are committed to becoming a world leader in the research, development, and manufacturing of evidence-based natural health products and therapeutics using our proprietary GenBioChem® Triple Fingerprinting Technology™.